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What is The Magnes? Launch Campaign 2012

The staff of The Magnes Collection of Jewish Art and Life collaborated with The Hive Advertising in San Francisco to create an ad campaign for the launch of its new facility in 2012.

Many images of the holdings of The Magnes Collection were included in the ads, in thought-provoking juxtapositions that accompany newly created taglines which highlight the innovative elements of the new Magnes facility and program at UC Berkeley.


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